Founder & Chief Performance Officer
Jay Arzadon
Founder & Chief Performance Officer of Arzadon Fitness (est. 2017). 10+ years coaching in Toronto.
Jay holds 20+ certifications including Poliquin Level 2, Kilo Strength Society Level 3, NSCA-CSCS, and CSEP — the same standard used to certify coaches who work with professional and Olympic athletes. In plain English: he studied harder than most trainers ever will, and keeps studying every year.
Train with Jay
About Jay
If you can’t measure it, you can’t improve it.
Jay Arzadon empowers clients to surpass their limitations and achieve extraordinary results. With over a decade of experience in physical excellence coaching, Jay is a passionate advocate for the science of exercise and nutrition.
His rigorous, methodical approach enables him to accurately predict the changes clients will experience, fostering confidence and transparency throughout the process. Jay takes a holistic, comprehensive view of each client — training, nutrition, supplementation, recovery, and lifestyle are all part of the equation.
Committed to continuous improvement, Jay completes new courses and certifications every year, staying at the cutting edge of evidence-based coaching. He is equally passionate about mentoring his team, developing the next generation of coaches at Arzadon Fitness.
Education
Humber College — Health and Fitness Diploma
20+ Certifications
Certifications & Credentials
Poliquin Institute
- Level 2 Strength Coach
- Biosignature Modulation Practitioner Level 1
- Instant Muscle Strengthening Technique Certified
Kilo Strength Society
- Level 3 Coach (Body Composition, Strength Performance, Sports Performance)
- Advanced Strategies to Program Design
- Hypertrophy Program Design
- Fat Loss Intensive Design
- Specialty Technique
- Sports Performance
N1 Education
- Level 1 Personal Trainer Education Certified
Clean Health Institute
- Female Transformation Specialist
- Male Transformation Specialist
- Performance Nutrition Certification
Sam Miller Science
- Functional Nutrition and Metabolism Specialist
Specialized Courses
- Pre-Script Level 1
- Michigan Elite Conditioning for Athletes (MECA) Level UP Course
- Rehab-U — Movement Optimization for Prehab and Performance
- SWIS Exercise Muscle Testing — Upper & Lower Body Certified
National Certifications
- NSCA — Personal Trainer Certification
- CSEP — Personal Trainer (Humber College)
Can-Fit Pro
- Personal Trainer Specialist
- Nutrition & Wellness Specialist
- Pre & Post Natal Fitness Specialist
Coach & Educator
Teaching What Works
Jay regularly hosts seminars and workshops for clients and coaches on programming, body composition, and the science behind Arzadon’s methodology. Education is part of the training model — not an afterthought.
Topics include periodization, BioSignature interpretation, VO2 max protocols, and nutrition strategies for body recomposition. When you train with Jay, you understand why every choice is made.
“This gym is a diamond in the rough. Jay has managed to create a space that works for everyone. People from all ages, walks of life and levels of fitness go to this gym. There’s a community feel that you can be part of if you choose or, on days you’d rather stick to yourself, you’re given the space to do that too. The trainers here genuinely care about you achieving your goals and have the knowledge the get you there. They offer personal training but I do the hybrid program which affords you the flexibility of deciding when you do your workout with the benefit of a personal trainer developing a structured and custom workout and eating plan for you, monitoring your progress and answering any and all questions. When you’re on the floor, you may be working out alone, but all the trainers there are keeping an eye out and will step in to guide you and correct your form. Everyone at this gym is friendly and respectful, and we have fun! Especially the morning crew! Hot tip: if you get there early enough, you can pick the music ;)”
About Jay
What certifications does Jay Arzadon hold?
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Jay holds over 20 certifications including CSCS (NSCA), CSEP-CPT, Poliquin BioSignature Level 2, Kilo Strength Society Level 3, and Precision Nutrition Level 2. He has trained clients in Toronto since 2017 and has coached 300+ transformations verified through InBody 770 body composition data.
What is Jay's coaching philosophy?
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Every program starts with a full diagnostic assessment, not a guess. Jay built the results-based pay model at Arzadon — his compensation is tied to your outcome, not your session count. That single structural decision shapes everything: programming, nutrition, recovery, and accountability are all in service of one goal: your measurable result.
Does Jay train all Arzadon clients personally?
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Jay personally coaches a select client caseload and oversees all programming across the Arzadon team. Every program, regardless of which coach delivers it, follows the assessment-based methodology Jay developed. He is directly involved in any complex case: post-surgery, hormonal, or performance-focused.
How do I book a consultation with Jay?
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Book a free 20-minute discovery call through the contact page. During the call, Jay or a senior coach will review your goals, training history, and timeline. If there's a fit, you'll move directly to an intake assessment — InBody 770, biosignature, and movement screen — before any program design begins.
Train with Jay
Book a free consultation and see how data-driven coaching can transform your results.
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